• Go Vita

A Sweet Deal

Written By Go Vita


Enjoy delicious chocolate Easter eggs and support our national parks and endangered species at the same time? Sign us up!


At Go Vita, we love a sweet treat (or two!), so we are big fans of Loving Earth, an ethical wholefoods company that makes delicious plant-based chocolate and cereals. Loving Earth is passionate about putting the planet first, so that means their products are made from organic sources and their packaging is 100 per cent compostable.


Our cutest owl

Loving Earth’s environmental commitment inspired the creation of their Boobook Chocolate Eggs, which are named for the boobook, Australia’s tiniest owl. This little cutie calls home the great forests which grow along Victoria’s Great Divide, from Kinglake through to Baw Baw and up to Eildon. However, these forests – and the wildlife they provide with shelter – are currently under threat from logging and fires. The boobook population is decreasing due to habitat fragmentation; the same is true for the critically endangered Leadbeater’s possum.


The folks at Loving Earth are determined to do something about this, so they are supporting The Great Forest National Park (GFNP) campaign, an initiative which aims to have these forests declared a National Park. If the GFNP is successful, the new National Park will become a vibrant tourist destination, while protecting and preserving native trees, animals, water catchment, biodiversity and habitat.


You can help in the sweetest way, by buying Loving Earth plant-based boobook eggs this Easter – 50% of all profits will go towards this campaign to save our forests and animals.


Forest facts

The forests which grow along the Great Divide are Victoria’s richest ecological asset. They are home to the tallest flowering trees on the planet – trees which store more carbon per hectare than any other forest in the world. They are also home to a huge range of indigenous wildlife, including the boobook and the Leadbeater’s possum.


These forests are Victoria’s largest supplier of clean water and act as the state’s most important water catchment area, supplying the Latrobe and the Goulburn-Murray systems as well as 90 per cent of water for the city of Melbourne.


From a spiritual perspective, traditional indigenous custodians say these forests are “a keeping place”: that is, a place to secure the story of the land and its ability to provide spiritual nourishment, so that this wisdom may be passed on to future generations.

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